IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-40060-5_58.html
   My bibliography  Save this book chapter

Research on CRM System of Manufacture Techno-service Enterprise

In: Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Author

Listed:
  • Ru-hong Ma

    (Yan Cheng Institute of Technology)

  • Xiao-hui Dong

    (Yan Cheng Institute of Technology)

  • Da-zhi Jiang

    (Yan Cheng Institute of Technology)

Abstract

This article discusses the manufacturing technology services companies in its customer relationship management needs and characteristics of a technology-based market value of three-dimensional model of customer value theory, put forward a multi-project, multi-target project management process and achieve the development of a CRM System, use of customer value segments of customers, maximize the profit increase customer life cycle, the effective management of the project process, to achieve internal and external knowledge sharing.

Suggested Citation

  • Ru-hong Ma & Xiao-hui Dong & Da-zhi Jiang, 2014. "Research on CRM System of Manufacture Techno-service Enterprise," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), edition 127, pages 605-613, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40060-5_58
    DOI: 10.1007/978-3-642-40060-5_58
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-40060-5_58. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.