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The Self-Organized Criticality of Customer System

In: Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Author

Listed:
  • Xiao-guang Luo

    (Harbin University of Science and Technology)

Abstract

The purpose of this paper is to explore the evolution law of crowd behavior of customers under the effect of Word-of-Mouth (WOM) by theoretical analysis on the nature of customer system and the effect of WOM. The integration of customers of a business unit is defined as customer system with the individual customer as sub-unit and the nature of the system is discussed. Then, the two dimensional cellular automation (CA) model is built and five experiment schemes are designed to simulate the aggregate crowd behavior of the customer group. The results generated from the research were quantitatively analyzed based on the concept of Self-Organized Criticality (SOC).

Suggested Citation

  • Xiao-guang Luo, 2014. "The Self-Organized Criticality of Customer System," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), edition 127, pages 595-604, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40060-5_57
    DOI: 10.1007/978-3-642-40060-5_57
    as

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