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Research on Enhancing Long-Term Happiness: Gym Membership and Alcohol

In: Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Author

Listed:
  • Yuan Wang

    (Tianjin University)

  • Fan Li

    (Tianjin University)

Abstract

The enhancement of long-term happiness is important at both an individual and societal level. Leisure is an activity that has commonly been associated with both short-term and long-term happiness. Two products that may enable consumers to engage in leisure activities are gym membership and alcohol, both of which are affordable and readily available. This paper explores consumer’s motivations for consumption of both product and the relationship between gym membership, alcohol and consumer happiness. Implications for marketers and social policy makers are discussed.

Suggested Citation

  • Yuan Wang & Fan Li, 2014. "Research on Enhancing Long-Term Happiness: Gym Membership and Alcohol," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), edition 127, pages 291-298, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40060-5_28
    DOI: 10.1007/978-3-642-40060-5_28
    as

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