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Customer Group Dividing for Product Platform

In: Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Author

Listed:
  • Wen-yan Zhao

    (Hebei University of Technology)

  • Su-na Chen

    (Hebei University of Technology)

  • Xiao-fang Xi

    (Hebei University of Technology)

Abstract

The main purpose of applying fuzzy clustering method to dividing customer group is to divide series or establish serial platform, satisfying customer demand and promoting the robustness of product platform. Aiming at the deficiencies of current customer group dividing method based on fuzzy clustering, in this paper, an improved customer group dividing method based on fuzzy transitive closure dynamic clustering method is presented and a method to find the same result elements is adopted to simplify the calculation process of the transitive closure of a fuzzy similar matrix. And then, based on customer group dividing result, a product platform model based on customer group dividing is established in order to improve products based on platform. Finally, an instance of A electronic company manufacturing speakers is given in order to verify the effectiveness of the method proposed.

Suggested Citation

  • Wen-yan Zhao & Su-na Chen & Xiao-fang Xi, 2014. "Customer Group Dividing for Product Platform," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), edition 127, pages 195-203, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40060-5_19
    DOI: 10.1007/978-3-642-40060-5_19
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    Cited by:

    1. Schmidt, Tobias & Buchert, Matthias & Schebek, Liselotte, 2016. "Investigation of the primary production routes of nickel and cobalt products used for Li-ion batteries," Resources, Conservation & Recycling, Elsevier, vol. 112(C), pages 107-122.

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