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Research of CRM/ERP Integrated Systems for New Materials SMEs with Scattered Customers

In: Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Author

Listed:
  • Kai Yang

    (Sichuan University)

  • Wu Zhao

    (Sichuan University)

  • Jun-song Zhang

    (Sichuan University)

  • Xiao-long Li

    (Sichuan University)

Abstract

Customer relationship management (CRM) is inseparable from enterprise development, customizable CRM software of small and medium-sized enterprises (SMEs) has become a trend for the problems in scale and standardization, especially for these SMEs in sophisticated technology. In the paper, a CRM and ERP integration system is proposed by the application in a new material company. Because of the combination with the competition in the market and the company’s operation situation, the personalized enterprise workflow is presented by special needs in this company. Moreover, the methods of modular design and the functionality integration theory of CRM and ERP are made the system user friendly and scientifically. By the integration of these modules, the system has met the business needs in the special processes in relevant department.

Suggested Citation

  • Kai Yang & Wu Zhao & Jun-song Zhang & Xiao-long Li, 2014. "Research of CRM/ERP Integrated Systems for New Materials SMEs with Scattered Customers," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013), edition 127, pages 119-127, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40060-5_12
    DOI: 10.1007/978-3-642-40060-5_12
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