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An Empirical Study on Consumer Satisfaction with Community Commerce: Taking Hangzhou as an Example

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Biao Nie

    (Zhejiang Gongshang University)

  • Xu-feng Shu

    (Zhejiang Gongshang University)

  • Jia-jia Zuo

    (Zhejiang Gongshang University)

Abstract

With the acceleration of urbanization, the community commerce has increasingly become a new growth point in the development of urban commerce. This essay presents an evaluation system for the satisfaction with community commerce, and analyzes the factors influencing the satisfaction with community commerce in Hangzhou by Structural Equation Model (SEM) and SPSS. It reckons that systematic planning, introduction of brand stores, enforcement of management, and professional training for improvement of store owners and staffs’ qualities are important tools to boost the development of community commerce and raise the satisfaction with community commerce.

Suggested Citation

  • Biao Nie & Xu-feng Shu & Jia-jia Zuo, 2013. "An Empirical Study on Consumer Satisfaction with Community Commerce: Taking Hangzhou as an Example," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 811-820, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38442-4_86
    DOI: 10.1007/978-3-642-38442-4_86
    as

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