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Brand Credit Degree, Choice Cost and Sales Model Building

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Wei-liang Li

    (Shandong Academy of Governance)

  • Hui Wang

    (Shandong Academy of Governance)

Abstract

From the demand theorem, sales model theory has fully discussed how price affects the sales process and manufacturer’s competitive strategy under the background of supply surplus, but is little concerned with the effects of brand credit degree and choice cost on the sales process. Building sales model based on brand economics, using matlab to model and case studies of the variables such as brand sales cycle, brand purchase proportion of population, the paper provides theoretical support on how to optimize sales process and finally the study should become the theory guidance for corporations using brand as the core to establish business strategy and in order to obtain higher profits and market share.

Suggested Citation

  • Wei-liang Li & Hui Wang, 2013. "Brand Credit Degree, Choice Cost and Sales Model Building," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 1283-1292, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38442-4_135
    DOI: 10.1007/978-3-642-38442-4_135
    as

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