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The Exploration of the Influencing Factors of Impulsive Purchasing and the Construction of the Model: On the Basis of the Researches of Cultural Difference and Mental Accounting

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Jun-feng Liao

    (South China University of Technology)

  • Xun-qi Liu

    (South China University of Technology)

  • Xi-chen Dong

    (South China University of Technology)

Abstract

Impulsive purchasing is a special irrational purchasing behavior, the factors of which have been always the spotlight of the researches from the scholars and the merchants Rook and Fisher (Normative influence on impulsive buying behavior. J Consum Res 22(3):305–313, 1995). Because of the Internet, the shopping environment has changed and broken the limitation of space and time, many new characteristics has emerged in the impulsive purchasing, even some traditional factors has gotten changeover. This article has collected the research literature of the influencing factors of impulsive purchase, and had further researches of the mechanism, process, personal traits and the psychological change of consumers. Therefore, it proposes the new factors that affect impulsive purchasing, and build purchasing models of impulsive purchasing based on mental accounting, and the frame models of impulsive purchasing based on cultural difference and mental accounting.

Suggested Citation

  • Jun-feng Liao & Xun-qi Liu & Xi-chen Dong, 2013. "The Exploration of the Influencing Factors of Impulsive Purchasing and the Construction of the Model: On the Basis of the Researches of Cultural Difference and Mental Accounting," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 1181-1188, Springer.
  • Handle: RePEc:spr:sprchp:978-3-642-38442-4_124
    DOI: 10.1007/978-3-642-38442-4_124
    as

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