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Diamond Model of Cultural Theme Blocks Operation: Taking “Nanjing 1912” as an Example

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Xiao-hu Zhou

    (School of Economy and Management of Nanjing University of Science and Technology)

  • Hai-long Jiao

    (School of Economy and Management of Nanjing University of Science and Technology)

  • Zhong-jin Zhang

    (Development and Reform Bureau of Xuanwu District)

  • Yun-qin Chen

    (School of Economy and Management of Nanjing University of Science and Technology)

Abstract

As economy grows rapidly and growth mode converts, meanwhile, as the culture industry is brought into the national twelfth five-year development plan, cultural theme blocks are emerging unceasingly. However, some problems, for example, blind imitation, wrong positioning, fuzzy operation pattern, limited market expanding, appear when they are built. A long-term survey on “Nanjing 1912” concludes that the successful development of these blocks should follow the diamond model which combines four factors of strategic positioning, space innovation, commercial cluster and profit pattern. Specifically, reasonable positioning is the strategy security of block operation; space innovation improves operation efficiency; commercial cluster exerts the cluster effect; profit pattern helps to make profits successfully. Effective operation of cultural theme blocks is the combined effects of four factors. Factors are connected with each other that they form a mutually promote enhanced system. The operation diamond model can provide a new view for further research.

Suggested Citation

  • Xiao-hu Zhou & Hai-long Jiao & Zhong-jin Zhang & Yun-qin Chen, 2013. "Diamond Model of Cultural Theme Blocks Operation: Taking “Nanjing 1912” as an Example," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 1075-1084, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38442-4_113
    DOI: 10.1007/978-3-642-38442-4_113
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