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Research on Innovation Path of Rural Tourism Based on the Innovation Theory: Taking Chongqing as an Example

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Li Li

    (Chongqing University of Education)

  • Xue-jun Chen

    (Chongqing Jiaotong University)

Abstract

Innovation is the core element of rural tourism. Based on Schumpeter’s Innovation Theory, the paper summarizes five key innovation elements of rural tourism, which includes product innovation, business model innovation, market innovation, supply chain innovation and organizational innovation. Secondly, according to the systematic principle, it constructs the model of innovation path of rural tourism. Thirdly, it analyzes present situation and main problems of rural tourism in Chongqing. Finally, based on the model of innovation path, it puts forward to innovation paths of rural tourism in Chongqing from five aspects, including, optimizing product structure of rural tourism, forming cooperative operation pattern in all forms and at all levels, exploiting regional markets and related-industries markets, building dynamic flexible network platform of supply chain, developing enterprise groups and enterprise alliances.

Suggested Citation

  • Li Li & Xue-jun Chen, 2013. "Research on Innovation Path of Rural Tourism Based on the Innovation Theory: Taking Chongqing as an Example," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 969-977, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38442-4_102
    DOI: 10.1007/978-3-642-38442-4_102
    as

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