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Study on the Mechanism of Value Increment During City Marketing

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Jia-peng Dong

    (Dalian Maritime University)

  • Yun-long Ding

    (Dalian Maritime University
    Harbin Institute of Technology)

Abstract

In the process of urbanization and globalization, value oriented city marketing strategy plays a critical role in the city development. This research defines and classifies the concept of city value from the viewpoint of subject utility, involving three high homogeneity factors and six low homogeneity factors. In ideal conditions, city value increment is spontaneous. However in reality, an increment process requires active interventions of different marketing subjects and the adjustments of the dynamic model. Specifically speaking, the adjustments are described in this article as the customer requirements’ identification, city marketing strategy making, value linkage together with integration, and the aim improvement. The case analysis of Paris verifies the dynamic model of value increment during city marketing.

Suggested Citation

  • Jia-peng Dong & Yun-long Ding, 2013. "Study on the Mechanism of Value Increment During City Marketing," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 457-466, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38433-2_51
    DOI: 10.1007/978-3-642-38433-2_51
    as

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