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A Study on Cluster Brand Growth Based on Five Forces

In: The 19th International Conference on Industrial Engineering and Engineering Management

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  • Su-ping Zhou

    (Tianjin Open University)

Abstract

Cluster brand has brand identity, geographic characteristics, public goods characteristics, brand collaboration features, industrial advantages characteristic, cluster-dependent, brand effect persistence, dynamic and management Subject diversity, which plays important roles to cluster by cluster cohesive, display power, identification strength, competitive power, innovation power and profitability and trust power. The paper analyzes five forces for cluster growth, which is, cluster brand learning ability, government impetus, industry associations cohesion, clusters innovation impetus and cluster growth promoted power by each other.

Suggested Citation

  • Su-ping Zhou, 2013. "A Study on Cluster Brand Growth Based on Five Forces," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 721-732, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38427-1_77
    DOI: 10.1007/978-3-642-38427-1_77
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