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Sports Marketing is a Weapon to Strengthen the Brand Value for Modern Enterprise

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Peng-hui Liu

    (PE School Beihua University)

  • Li Gao

    (Qingbei Nine Years Schools)

Abstract

Marketing is an important means to build a modern enterprises brand but the sports marketing is the most important with its “viral” unique advantage and affect the enterprise brand development. The article uses the literature research method and logical analysis method and case analysis method and the establishment of brand and sports marketing mechanism model analyzed the sports marketing to corporate brand value of the weapon effect and the combination of sports marketing paradigm to summarize the operation of enterprises sports marketing success tips.

Suggested Citation

  • Peng-hui Liu & Li Gao, 2013. "Sports Marketing is a Weapon to Strengthen the Brand Value for Modern Enterprise," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 1149-1157, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38427-1_121
    DOI: 10.1007/978-3-642-38427-1_121
    as

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