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Research on Current Situation Analysis and Solving Strategies of Large Inflows and Large Outflows of Telecom Customers

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Yang Gao

    (Kunming University of Science and Technology)

  • Qun Yuan

    (Kunming University of Science and Technology)

Abstract

In order to response the increased competition, reduce the economic losses caused by large inflows and large outflows of telecom customers, and enhance the quality of customer development, operators need to make efficient methods used to reduce customer churn rate and identify the re-access customer. The analysis of customer off-grid behavior characteristics and the motivation of re-access customers can effectively solve the problems, and help operators win the competitive advantage. Based on the current situation analysis of large inflows and large outflows of telecom customers, this paper briefly introduced the type of customer churn and the motivation of re-access customers, and focused on the solving strategies of external turn nets and the solving strategies of repeat network access. Due to the study of this paper, it provides a reference for the operators to develop marketing strategies and implement the function of customer churn warning.

Suggested Citation

  • Yang Gao & Qun Yuan, 2013. "Research on Current Situation Analysis and Solving Strategies of Large Inflows and Large Outflows of Telecom Customers," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 1025-1033, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38427-1_108
    DOI: 10.1007/978-3-642-38427-1_108
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