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Assessment Study of Power Enterprise Soft Power Based on Fuzzy-ANP

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Dong-xiao Niu

    (NCEPU)

  • Lin Zhu

    (NCEPU)

  • Dai Mu

    (NCEPU)

Abstract

With requirements of lean, meticulous management, power enterprise soft power has become more and more urgent. In this paper, I analyze the operating environment and internal development that are needed in power enterprise, and the principles established indicators and combined with relevant literature and expert opinion. On the basis of soft power in the power enterprise and the basic content elements, I build a power supply enterprise soft power evaluation index system. Soft power research is cutting-edge research-based emotional issues. There are a lot of qualitative indicators, so the paper designs evaluation index value questionnaire. On the index value of the evaluation, I use AHP to calculate the index weight and build soft power evaluation model.

Suggested Citation

  • Dong-xiao Niu & Lin Zhu & Dai Mu, 2013. "Assessment Study of Power Enterprise Soft Power Based on Fuzzy-ANP," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 85-90, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38427-1_10
    DOI: 10.1007/978-3-642-38427-1_10
    as

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