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Appraisal of Estate Enterprise’s Social Responsibility Based on ANP and Fuzzy Theory

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

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  • Chun-hua Wu

    (An Hui University of Technology)

Abstract

The estate industry is one main pole of China’s economy, and it has done great contribution to economy development as well as improving urban and rural appearance. But in recent years, the negative reports about building’s quality, false advertising and so on appear frequently. These have done great damage to estate enterprises’ social image, so it is necessary to set up one reasonable system and give out proper method to assess estate enterprises’ social responsibility. Reasonable appraisal will play an active role in changing estate enterprises’ negative image as well as promoting the realization of harmony society. After analyzing the existing problems of estate enterprises, this paper sets up one compressive system and applies ANP and fuzzy theory into the appraisal of estate enterprise’s social responsibility. At last a case is shown to identify the appraisal process.

Suggested Citation

  • Chun-hua Wu, 2013. "Appraisal of Estate Enterprise’s Social Responsibility Based on ANP and Fuzzy Theory," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 199-207, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38391-5_21
    DOI: 10.1007/978-3-642-38391-5_21
    as

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