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A Study on the User Acceptance Model of SNS Websites Based TAM

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Dan Jin

    (Beijing Institute of Technology)

  • Mei-mei Zhou

    (Beijing Institute of Technology)

Abstract

Based on Davis’s TAM, combining with the user satisfaction theory in information system and motivation theory, and the SNS user behavior characteristics, this study proposed the user acceptance model on SNS websites. In this model, Perceived Usefulness and Perceived Ease-of-Use were retained, and Perceived Enjoyment and Perceived Connectivity were added. In addition, the external variables affecting these key factors were subdivided. The questionnaire was designed and Structural Equation was used to validate the empirical hypothesis. The results showed that TAM could apply to user acceptance on SNS website basically, and Perceived Enjoyment and Perceived Connectivity were all positively correlated with Willingness, also, the subdivision of external variable reflected the importance of user activity.

Suggested Citation

  • Dan Jin & Mei-mei Zhou, 2013. "A Study on the User Acceptance Model of SNS Websites Based TAM," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 1409-1420, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38391-5_149
    DOI: 10.1007/978-3-642-38391-5_149
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