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Regional Brand Development Model Under the Perspective of System Theory

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

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  • Lai-bin Wang

    (Chizhou University)

Abstract

The regional brand development is to enable regional brands sustained, orderly, stable and coordinated development under the constraints of the four elements of the government, business, social and other intermediary organizations, from this, the structural model of the regional brand development is formed. The article argues that the regional brand building and development must proceed from the following points: First, in the social subsystem, focus on the cultivation of social cultural, change people’s traditional concept, nurture a kind of social culture of brand share, and strengthen the basic research for technological innovation; second, in the enterprise subsystem, improve product quality, good brand marketing, management and technological innovation; third, government subsystem, in terms of policy, capital, infrastructure, branding promotion, offer support; fourth, in other intermediary organizations subsystem, give full play the coordinating role of industry associations, human resources, financial resources, legal advice, and other aspects are inseparable from intermediary organizations.

Suggested Citation

  • Lai-bin Wang, 2013. "Regional Brand Development Model Under the Perspective of System Theory," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 1241-1249, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-38391-5_131
    DOI: 10.1007/978-3-642-38391-5_131
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