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Performance Evaluation of CRM in Securities Investment Consulting Business Based on Fuzzy-AHP

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Qing-guo Zhao

    (Shenyang Aerospace University)

  • Song-tao Jiang

    (Shenyang Aerospace University)

Abstract

Performance evaluation plays an important role in the customer relationship management (CRM) process. This paper is to evaluate CRM performance of investment consulting business of securities companies based on analytic hierarchy process and fuzzy comprehensive algorithm through the establishment of evaluation indicators. At the end of the paper, a securities company is taken as an example to analyze the performance of securities investment consulting business customer relationship management and come to the corresponding conclusion.

Suggested Citation

  • Qing-guo Zhao & Song-tao Jiang, 2013. "Performance Evaluation of CRM in Securities Investment Consulting Business Based on Fuzzy-AHP," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 239-247, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-37270-4_23
    DOI: 10.1007/978-3-642-37270-4_23
    as

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