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Dual Selection of Competing Channels Based on Internet Channel and Power Structures

In: The 19th International Conference on Industrial Engineering and Engineering Management

Author

Listed:
  • Jun Liu

    (Southwest Jiaotong University)

  • De-qing Tan

    (Southwest Jiaotong University)

Abstract

In competing channels with a dominant retailer, the article first calculates equilibrium outcomes under three power structures. Then it analyzes the effects of the reservation price difference and internet channel on channel members’ profits. Finally, it investigates dual selection equilibriums of competing channels based on internet channel and power structures. The study shows that with the enhancement of consumer preferences for internet channel, the possibility of opening an internet channel will increase for manufacturer. However, the manufacturer’s profits may not increase when it opens an internet channel.

Suggested Citation

  • Jun Liu & De-qing Tan, 2013. "Dual Selection of Competing Channels Based on Internet Channel and Power Structures," Springer Books, in: Ershi Qi & Jiang Shen & Runliang Dou (ed.), The 19th International Conference on Industrial Engineering and Engineering Management, edition 127, chapter 0, pages 169-176, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-37270-4_16
    DOI: 10.1007/978-3-642-37270-4_16
    as

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