IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-36309-2_47.html
   My bibliography  Save this book chapter

Distribution Channels and Management in the Swiss Hotel Sector

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Roland Schegg

    (Institut de Tourisme (ITO), HES-SO Valais)

  • Brigitte Stangl

    (Economics and Law University of Surrey)

  • Michael Fux

    (Institut de Tourisme (ITO), HES-SO Valais)

  • Alessandro Inversini

    (Bournemouth University)

Abstract

This research investigates how the hospitality sector in Switzerland has embraced the new world of (online) distribution. It analyses the role of existing distribution channels, and gives insights into channel management methods used. Data is gathered through an online survey among Swiss hotels resulting in 196 usable questionnaires. Findings show that direct booking channels remain the dominant sales tools in Switzerland, although their proportion in the distribution mix has been decreasing steadily in the last years. The Internet Distribution System channel reaches 16.4 % and thus is the channel with the highest growth rate in 2011. A cluster analysis on multi-channel distribution strategies results in four groups: multi-channel distributors, electronic distributors, real time distributors, and traditional distributors. Further, it is shown that more than half of the hotels manage rates and availabilities manually and only one out of four hotels has implemented a channel manager able to manage different channels.

Suggested Citation

  • Roland Schegg & Brigitte Stangl & Michael Fux & Alessandro Inversini, 2013. "Distribution Channels and Management in the Swiss Hotel Sector," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 554-565, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36309-2_47
    DOI: 10.1007/978-3-642-36309-2_47
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Veronica Digiorgio, 2016. "Impact of promotional tools on reservation channels management: a descriptive model of Italian accommodation facilities," Information Technology & Tourism, Springer, vol. 16(4), pages 347-373, December.
    2. Tamara Floricic, 2016. "Specialized SMEs in the Hotel Industry and Market Positioning in Croatia (Wyspecjalizowane MSP w przemysle hotelowym oraz pozycjonowanie rynkowe w Chorwacji)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(62), pages 151-171.
    3. Murphy, Hilary Catherine & Chen, Meng-Mei & Cossutta, Mathieu, 2016. "An investigation of multiple devices and information sources used in the hotel booking process," Tourism Management, Elsevier, vol. 52(C), pages 44-51.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-36309-2_47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.