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What Matters to The Industry? An Evaluation Framework for the Adoptability of Online Tourism Distribution Platforms

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Sofia Reino

    (Cooperative Research Centre in Tourism CIC tour GUNE)

  • Aurkene Alzua-Sorzabal

    (Cooperative Research Centre in Tourism CIC tour GUNE)

  • Rodolfo Baggio

    (Master in Economics and Tourism and Dondena Center for Research on Social Dynamics Bocconi University)

Abstract

Research identifying determinants of the adoption for Online Tourism Distribution Platforms by small operators is lacking. A number of solutions have been developed without addressing their needs. In an attempt to address this gap of research, this paper undertakes a series of interviews and focus groups of the European tourism industry. The findings provide the baseline for developing a framework to evaluate the adoptability of Online Tourism Distribution Platforms by SMEs. The framework is applied to evaluate a number of extant technological solutions. Theoretical, methodological and industry implications are outlined in the paper.

Suggested Citation

  • Sofia Reino & Aurkene Alzua-Sorzabal & Rodolfo Baggio, 2013. "What Matters to The Industry? An Evaluation Framework for the Adoptability of Online Tourism Distribution Platforms," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 412-423, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36309-2_35
    DOI: 10.1007/978-3-642-36309-2_35
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    Citations

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    Cited by:

    1. Ogechi Adeola & Olaniyi Evans, 2020. "ICT, infrastructure, and tourism development in Africa," Tourism Economics, , vol. 26(1), pages 97-114, February.
    2. Prof. Kishor Chandra Sahu* & Ms. Anindita Das & Mr. Trasoju Phanindra Chary & Mr. Neerudu Sanjay Mudhiraj, 2018. "An Empirical Exploration of the Success Dynamics of Online Tourism Aggregators in India," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 4(12), pages 769-776, 12-2018.

    More about this item

    Keywords

    B2B; B2C; Online distribution; ICT adoption; Standardisation;
    All these keywords.

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