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The Customers’ Perspective on Presenting Visual Hotel Information Online

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Marcel Grüter

    (University of Bern)

  • Vanessa Schneider

    (University of Bern)

  • Thomas Myrach

    (University of Bern)

Abstract

The use of visual presentation formats (VPFs) on the web enables services to appear more tangible. However, it is not known how customers perceive the potential of different VPFs for the purpose of communicating certain items of visual hotel information. An explorative study, by means of a written survey of potential hotel customers, examined which information attributes best lend themselves to being visually communicated, and with which VPF. The results show that the information attributes most relevant to the customers are the setting of the hotel, bathroom fittings, type of bed and leisure and catering facilities. Most information should be displayed using static pictures or text. Only the room layout of hotel bedrooms and the overview of the hotel complex can be captured better by virtual tours. Videos, on the other hand, are not perceived superior to other VPFs at all.

Suggested Citation

  • Marcel Grüter & Vanessa Schneider & Thomas Myrach, 2013. "The Customers’ Perspective on Presenting Visual Hotel Information Online," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 388-399, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36309-2_33
    DOI: 10.1007/978-3-642-36309-2_33
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