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Destination Expertise in Online Travel Communities

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Martin Hochmeister

    (Vienna University of Technology)

  • Ulrike Gretzel

    (University of Wollongong)

  • Hannes Werthner

    (Vienna University of Technology)

Abstract

Virtual communities rely on active and committed members who make regular contributions. These contributors typically get psychological and social rewards for their virtual community activities. Given their importance for community sustainability, it is essential for community platforms to understand who their most active members are and what status seeking strategies they employ. This research looks at TripAdvisor and its dedicated Destination Experts to examine how localized the expertise is in this community, how the community acknowledges expertise, whether status seeking strategies can be detected, and if the Destination Experts differ from general reviewers. The findings reveal that Destination Experts are active throughout the TripAdvisor platform and are indeed important and influential pillars of the community.

Suggested Citation

  • Martin Hochmeister & Ulrike Gretzel & Hannes Werthner, 2013. "Destination Expertise in Online Travel Communities," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 218-229, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36309-2_19
    DOI: 10.1007/978-3-642-36309-2_19
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    Cited by:

    1. Luiza Dragomir, 2021. "The Role Of E-Commerce For Consumers And The Business Environment During The Covid-19 Pandemic," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 339-346, February.
    2. Fang, Bin & Ye, Qiang & Kucukusta, Deniz & Law, Rob, 2016. "Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics," Tourism Management, Elsevier, vol. 52(C), pages 498-506.
    3. Chen, Feier & Liu, Stephanie Q. & Mattila, Anna S., 2020. "Bragging and humblebragging in online reviews," Annals of Tourism Research, Elsevier, vol. 80(C).

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