IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-36309-2_15.html
   My bibliography  Save this book chapter

What did they say about us? Message Cues and Destination Reputation in Social Media

In: Information and Communication Technologies in Tourism 2013

Author

Listed:
  • Elena Marchiori

    (Università della Svizzera italiana (USI, University of Lugano))

  • Lorenzo Cantoni

    (Università della Svizzera italiana (USI, University of Lugano))

  • Daniel R. Fesenmaier

    (Temple University)

Abstract

This paper focuses on destination reputation and how online conversations have changed the nature of destination marketing. In particular, structural equation modelling (SEM) was used to identify the importance of various cues within social media in defining the online reputation of a destination; message characteristics as well as the attitude of users to be “reputation seekers” were found to have a significant impact on opinions expressed about a destination in social media; other positive correlations were found among the role of being reputation seekers on the perception of the message characteristics, in particular the message sidedness, consistency, and the overall message’s argument strength. A much weaker effect was found between the perception of a dominant opinion and trust towards online conversations. It is concluded that these results provide an excellent foundation for understanding user comments and therefore, managing social media within a destination marketing program.

Suggested Citation

  • Elena Marchiori & Lorenzo Cantoni & Daniel R. Fesenmaier, 2013. "What did they say about us? Message Cues and Destination Reputation in Social Media," Springer Books, in: Lorenzo Cantoni & Zheng (Phil) Xiang (ed.), Information and Communication Technologies in Tourism 2013, edition 127, pages 170-182, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-36309-2_15
    DOI: 10.1007/978-3-642-36309-2_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-36309-2_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.