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A Study on the Formation Mechanism of ‘Lv You’ Tourists Incidents—An Qualitative Analysis Based on Grounded Theory

In: Tourism and Hospitality Development Between China and EU

Author

Listed:
  • Yongguang Zou

    (Huaqiao University)

  • Xiangmin Zheng

    (Huaqiao University)

Abstract

The words ‘Lv You’ sounds like tourism in Chinese, now it a new type of travel mode in China. The safety and security of ‘Lv You’ tourism has been an important issue for scholars, local authorities and ‘Lv You’ tourists. With the help of Nvivo 8.0 in managing and coding original resources, this paper adopts internet interview and information collection as basic method. By using qualitative analysis method based on the Grounded Theory, which includes open coding, Axial coding, selective coding, the paper concludes four factors that might account for ‘Lv You’ tourist incidents: individual factor, environmental factor, management factor and institutional factor. The analysis finds that ‘Lv You’ tourist incidents have their own rules of origin, process and spatio-temporal evolution. Following the whole process of ‘Lv You’ tourism, considering every possible promoting factor, this paper analyzes the formation mechanism of the ‘Lv You’ travelers’ stage of preparation, stage of experience and stage of rescue. Based on the formation mechanism, this paper divides ‘Lv You’ travelers into cautious travelers, normal travelers, and adventurous travelers.

Suggested Citation

  • Yongguang Zou & Xiangmin Zheng, 2015. "A Study on the Formation Mechanism of ‘Lv You’ Tourists Incidents—An Qualitative Analysis Based on Grounded Theory," Springer Books, in: Guojun Zeng (ed.), Tourism and Hospitality Development Between China and EU, edition 127, pages 261-276, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-35910-1_21
    DOI: 10.1007/978-3-642-35910-1_21
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