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The Comparison of Service Innovation Between High Level Hotels and Budget Hotels in China

In: Tourism and Hospitality Development Between China and EU

Author

Listed:
  • Hong Xu

    (College of Tourism and Service Management in Nankai University)

  • Yuqing Liu

    (College of Tourism and Service Management in Nankai University)

  • Lei Song

    (College of Tourism and Service Management in Nankai University)

  • Ruihan Wang

    (College of Tourism and Service Management in Nankai University)

Abstract

Because of global competition, new products and services appear rapidly in the hotel industry but customer-oriented research on hotel service innovation is rare. From customers’ perspective, the authors find innovative products and services in budget hotels and high level hotels by participant observation and informal personal interview. Then these items are classified twice by Delphi Method. Based on the levels of products and services theory, which has been widely used in research on hotels and the types of service innovation, an in-depth analysis on the features and reasons has been given. The purposes of this research are first, finding innovation emphasis and tendencies of different hotel ranks, and then supplying suggestions for forming advantages and diversification strategies in the fierce market competition according to the customers’ cognition and preferences of service innovation.

Suggested Citation

  • Hong Xu & Yuqing Liu & Lei Song & Ruihan Wang, 2015. "The Comparison of Service Innovation Between High Level Hotels and Budget Hotels in China," Springer Books, in: Guojun Zeng (ed.), Tourism and Hospitality Development Between China and EU, edition 127, pages 9-21, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-35910-1_2
    DOI: 10.1007/978-3-642-35910-1_2
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