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Introduction

In: Tourism and Hospitality Development Between China and EU

Author

Listed:
  • Guojun Zeng

    (Sun Yat-sen University)

Abstract

China has achieved the most impressive development in the tourism industry in the past two decades. Travel and tourism has become a strategic industry in China’s development toward a market economy. The Chinese outbound tourism market has become one of the acknowledged emerging markets all over the world. According to the United Nations World Tourism Organization (UNWTO), China now ranks fourth in terms of international tourist arrivals and fifth with respect to international tourism receipts in 2009. Most notably, the China outbound market is considered the most attractive and promising by many destination countries. As one of the largest generators of outbound tourists, China generated 78.4 million outbound travelers in 2012, and the total expenditure on outbound tourism reached US$80.0 billion, the highest in the world (China Tourism Academy 2012). Tourists of outbound tourism in China have grown by more than 15 % in recent years (China Tourism Academy 2012).

Suggested Citation

  • Guojun Zeng, 2015. "Introduction," Springer Books, in: Guojun Zeng (ed.), Tourism and Hospitality Development Between China and EU, edition 127, pages 1-6, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-35910-1_1
    DOI: 10.1007/978-3-642-35910-1_1
    as

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