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The Information Orientation Approach

In: Business Technology Organization

Author

Listed:
  • Vincenzo Morabito

    (Bocconi University)

Abstract

In the previous chapter, the Information Operation Approach and the Strategic Information Alignment (SIA) Framework was presented. The SIA framework deals with issues of information use to add value, manage risks, reduce costs, and create new reality. As a result, SIA supports the business strategy of an organization. This chapter is about perceiving information in an innovative way but with a different approach i.e. in a way that can assist in measuring the use of information and managing it to enhance the business performance – through the Information Orientation (IO) Approach. Information Orientation Approach refers to the capabilities and behaviours associated with effective and proficient use of information. It measures the extent to which senior managers perceive that their organizations possess the capabilities correlated with effective information use to improve business performance. This chapter analyses the establishment of orientation towards the effective use of information within a business by itself the: (a) information i.e. information management practices, (b) technology i.e. Information Technology (IT) practices, and (c) people i.e. promoting information behaviours and values in people.

Suggested Citation

  • Vincenzo Morabito, 2013. "The Information Orientation Approach," Springer Books, in: Business Technology Organization, edition 127, chapter 0, pages 63-73, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-32698-1_4
    DOI: 10.1007/978-3-642-32698-1_4
    as

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