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Optimal Selling Strategy in Dual-Channel Supply Chains

In: Liss 2012

Author

Listed:
  • Yong He

    (Southeast University)

  • Houfei Song

    (Southeast University)

  • Peng Zhang

    (Southeast University)

Abstract

This paper focuses on the rate of consumer’s preference for direct channel and the sales cost of the retail channel. By assuming that the supply chain is centralized or decentralized, we construct the mathematical models and analyze the impacts of sales cost and the rate of consumer’s preference on the decisions of manufacturer and retailer. Then we offer the optimal strategies for manufacturer and retailer when they are under different situations.

Suggested Citation

  • Yong He & Houfei Song & Peng Zhang, 2013. "Optimal Selling Strategy in Dual-Channel Supply Chains," Springer Books, in: Zhenji Zhang & Runtong Zhang & Juliang Zhang (ed.), Liss 2012, edition 127, pages 247-252, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-32054-5_37
    DOI: 10.1007/978-3-642-32054-5_37
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    Cited by:

    1. Ciwei Dong & Liu Yang & Chi To Ng, 2020. "Quantity Leadership for a Dual-Channel Supply Chain with Retail Service," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 37(02), pages 1-32, March.
    2. Khouja, Moutaz & Zhou, Jing, 2015. "Channel and pricing decisions in a supply chain with advance selling of gift cards," European Journal of Operational Research, Elsevier, vol. 244(2), pages 471-489.

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