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Operation Entropy-Based Method for Evaluating Purchase Mode of Supermarket Vegetable

In: Liss 2012

Author

Listed:
  • Wei Pang

    (Beijing Jiaotong University)

  • Keming Zhang

    (Beijing Jiaotong University)

  • Bohui Song

    (Beijing Jiaotong University)

Abstract

The three rural issues have been being the focus of the reform in China in recent years, and the fresh vegetable plays a very important role in our agriculture. This paper analyzes an existing fresh vegetable purchase mode in our supermarkets and assesses it dynamically for one supermarket using operation entropy-based method. Based on the assessment indexes of green, livelihood, economy and safety as well as the operation-entropy theory, the analysis results not only show that the “Farmer + Supermarket Integration Purchase” Mode is superior to the traditional mode in terms of supply chain structure, but also the operation efficiency of the entire supply chain is improved. Finally, a new supply and marketing mode, i.e., “Farmer + Consumer Integration Purchase” Mode is presented, which can further reduce the relevant circulation links, and thus is superior to the “Farmer + Supermarket Integration Purchase” Mode.

Suggested Citation

  • Wei Pang & Keming Zhang & Bohui Song, 2013. "Operation Entropy-Based Method for Evaluating Purchase Mode of Supermarket Vegetable," Springer Books, in: Zhenji Zhang & Runtong Zhang & Juliang Zhang (ed.), Liss 2012, edition 127, pages 1381-1386, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-32054-5_196
    DOI: 10.1007/978-3-642-32054-5_196
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