IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-642-31650-0_13.html
   My bibliography  Save this book chapter

Pico-Jobs as an Open Innovation Tool for Utilising Crowdsourcing

In: Managing Open Innovation Technologies

Author

Listed:
  • Jens Fähling

    (Technische Universität München)

  • Ivo Blohm

    (Technische Universität München)

  • Jan Marco Leimeister

    (Universität Kassel)

  • Helmut Krcmar

    (Technische Universität München)

  • Jan Fischer

    (Innosabi GmbH)

Abstract

The Internet enables new forms of crowdsourcing by electronic platforms. Companies can use these platforms for opening up their innovation processes and for integrating customers by small, highly structured paid tasks. We call these tasks Pico-Jobs and illustrate them as an open innovation tool for systematically utilising the creative potential of customers for activities during the innovation process. The characteristics of Pico-Jobs are elaborated by reviewing leading crowdsourcing platforms and the Pico-Jobs offered on these platforms. Overall, companies can use Pico-Jobs for three different purposes: (1) Crowd Wisdom, which allows users of these crowdsourcing platforms to share their knowledge and perceptions with the company, (2) Crowd Creation, which encourages the creation of new content or artefacts on these platforms and (3) Crowd Voting, which involves platform users for the evaluation of product ideas, prototypes or designs. Our real-world case with OSRAM pinpoints these application patterns of Pico-Jobs and their potential for speeding up customer integration for generating and evaluating ideas for innovations.

Suggested Citation

  • Jens Fähling & Ivo Blohm & Jan Marco Leimeister & Helmut Krcmar & Jan Fischer, 2013. "Pico-Jobs as an Open Innovation Tool for Utilising Crowdsourcing," Springer Books, in: Jenny S. Z. Eriksson Lundström & Mikael Wiberg & Stefan Hrastinski & Mats Edenius & Pär J. Ågerfalk (ed.), Managing Open Innovation Technologies, edition 127, chapter 0, pages 199-214, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-31650-0_13
    DOI: 10.1007/978-3-642-31650-0_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-642-31650-0_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.