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Software Vendor Strategies

In: The Software Industry

Author

Listed:
  • Peter Buxmann

    (TU Darmstadt)

  • Heiner Diefenbach

    (TDS AG)

  • Thomas Hess

    (LMU München)

Abstract

Against the background of the economic principles described in the previous chapter, this chapter examines selected strategies for software vendors. The vendor’s positioning within the value chain is of critical importance. In this context, we also look at acquisitions, which play a key role in software markets. In addition, we discuss sales strategies and pricing strategies. We conclude by exploring key management questions concerning the development of software.

Suggested Citation

  • Peter Buxmann & Heiner Diefenbach & Thomas Hess, 2012. "Software Vendor Strategies," Springer Books, in: The Software Industry, edition 127, chapter 0, pages 55-110, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-31510-7_3
    DOI: 10.1007/978-3-642-31510-7_3
    as

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