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The Management of Strategic-Foresight Activities: Evidence from Large European Multinationals

In: Systemic Management for Intelligent Organizations

Author

Listed:
  • Günther Müller-Stewens

    (University of St. Gallen)

  • Adrian Mueller

    (Zurich University of Applied Sciences)

  • Veronika Lüders

    (Lochbrunner Consulting)

Abstract

Despite the strategic relevance of strategic-foresight activities, the strategic-management literature contains only little and fragmented knowledge of how firms successfully manage such activities. This exploratory paper provides insights into the management of strategic-foresight activities based on in-depth case studies of five large multinational companies. According to our findings, strategic-foresight activities (1) are structurally managed within an organization via one of three models, (2) consist of initiation, modeling, and finalization phases, which occur in circular, iterative loops, (3) use increasingly qualitative and participative methods, (4) support strategic decision-making with a main focus either on innovation and exploration or on planning and exploitation, (5) are subject to substantial change depending on the content-related openness of the corporate strategy (diversification vs. focusing) and the openness of the strategic-planning process (outside vs. inside orientation), and (6) are induced by a radical and sudden change in the corporate strategy.

Suggested Citation

  • Günther Müller-Stewens & Adrian Mueller & Veronika Lüders, 2012. "The Management of Strategic-Foresight Activities: Evidence from Large European Multinationals," Springer Books, in: Stefan N. Grösser & René Zeier (ed.), Systemic Management for Intelligent Organizations, edition 127, chapter 0, pages 63-82, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-29244-6_4
    DOI: 10.1007/978-3-642-29244-6_4
    as

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