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Ecosia.org: The Business Case of a Green Search Engine

In: Green Business Process Management

Author

Listed:
  • Nils-Holger Schmidt

    (Georg August University)

  • Thierry Jean Ruch

    (Georg August University)

  • Jasmin Decker

    (Georg August University)

  • Lutz M. Kolbe

    (Georg August University)

Abstract

The environmental impact of search engines is facing increasing public attention within the discussion about Green IS and Green IT. The search engine Ecosia.org takes advantage of this situation by pursuing an IT-enabled green business model. Enterprises following this concept have the objective to make a positive environmental contribution. Ecosia contributes to the environment by donating most of its revenues to the World Wildlife Fund (WWF). Regarding this, the question arises if green business models possess a potential for success in the search engine market. To describe the business case of Ecosia we apply case study research and survey search engine users. The findings provide implications on the relevance and impact of IT-enabled green business models in the scope of information systems (IS) research. This paper is an initial starting point for further research on IT-enabled green business models in IS.

Suggested Citation

  • Nils-Holger Schmidt & Thierry Jean Ruch & Jasmin Decker & Lutz M. Kolbe, 2012. "Ecosia.org: The Business Case of a Green Search Engine," Springer Books, in: Jan vom Brocke & Stefan Seidel & Jan Recker (ed.), Green Business Process Management, edition 127, pages 217-232, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-27488-6_13
    DOI: 10.1007/978-3-642-27488-6_13
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