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The Impact of Introductions in Telephone Surveys

In: Telephone Surveys in Europe

Author

Listed:
  • Gerd Meier

    (The Leuphana University of Lueneburg)

Abstract

Introduction Over the last decades, response rates XE "response rates" in market and social surveys have been declining continuously. Given that the response rate is one of the most critical methodological issues, a special conference aimed at professionals from the top agencies in market research was devoted to this topic in 2008. The conference title was: “Where have all the respondents gone?” All participants observed a serious loss in respondents’ cooperation (AMA and SPSS 2008), although there was no agreement on which response rate level is still acceptable: governments demand 85 %, academics accept about 50 % for their publications, and for an average marketing study 20 % seems to be a good level. At the end of the conference, a discussion took place on how to engage with selected people and make them want to interact with interviewers. This discussion culminated in a call for investigating and working out the basics of how to interact with people in today’s world.

Suggested Citation

  • Gerd Meier, 2011. "The Impact of Introductions in Telephone Surveys," Springer Books, in: Sabine Häder & Michael Häder & Mike Kühne (ed.), Telephone Surveys in Europe, edition 127, chapter 17, pages 265-274, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-25411-6_17
    DOI: 10.1007/978-3-642-25411-6_17
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