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The process of strategic planning in an international company

In: Developing International Strategies

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Dirk Morschett

    (University of Fribourg)

Abstract

For an international company, strategic planning is a highly complex task. If a company serves a number of different geographical markets and/or produces in more than one country, this makes strategic planning considerably more difficult than in a domestic company. In order to develop strategies for its future, the international company has to resolve issues that the domestic company simply does not have.

Suggested Citation

  • Rudolf Grünig & Dirk Morschett, 2012. "The process of strategic planning in an international company," Springer Books, in: Developing International Strategies, chapter 17, pages 323-346, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-24725-5_18
    DOI: 10.1007/978-3-642-24725-5_18
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