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Evaluating new production and sourcing locations

In: Developing International Strategies

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Dirk Morschett

    (University of Fribourg)

Abstract

In this chapter we adopt the perspective of a company assessing a foreign location for production or sourcing while the target market into which the output will be sold remains the home country. In such cases, the relocation is mainly driven by cost considerations. Not explicitly discussed here is the constellation in which sourcing is offshored to one foreign country and the target market is a third country.

Suggested Citation

  • Rudolf Grünig & Dirk Morschett, 2012. "Evaluating new production and sourcing locations," Springer Books, in: Developing International Strategies, chapter 9, pages 167-186, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-24725-5_10
    DOI: 10.1007/978-3-642-24725-5_10
    as

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