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Introduction

In: Developing International Strategies

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Dirk Morschett

    (University of Fribourg)

Abstract

Internationalization or globalization touches every aspect of human society, extending well beyond economic relationships to areas such as social structures, work and leisure patterns, the spread of knowledge, concerns about the natural environment, and the causes and resolutions of armed conflicts. In response to these and many other areas in which the world has grown together in complex ways, we now routinely speak of the Global Village.

Suggested Citation

  • Rudolf Grünig & Dirk Morschett, 2012. "Introduction," Springer Books, in: Developing International Strategies, chapter 0, pages 1-8, Springer.
  • Handle: RePEc:spr:sprchp:978-3-642-24725-5_1
    DOI: 10.1007/978-3-642-24725-5_1
    as

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