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Generic business strategies

In: Process-based Strategic Planning

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

Abstract

There are many ways in which a business might approach the task of building or maintaining concrete competitive advantages. However, management literature and strategy planning practice recommend a limited number of basic strategy types derived from a classification of possible competitive advantages. These are referred to as generic competitive strategies or generic business strategies. As Figure V.1 suggests, we propose that first a basic decision should be made as to the type of strategy and that this should then be specified by defining competitive advantages.

Suggested Citation

  • Rudolf Grünig & Richard Kühn, 2011. "Generic business strategies," Springer Books, in: Process-based Strategic Planning, chapter 14, pages 221-246, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-16715-7_14
    DOI: 10.1007/978-3-642-16715-7_14
    as

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