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The Ecolabel Virtues in Tourism: The Case of Hotel Trade

In: Theory and Practice of Corporate Social Responsibility

Author

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  • Philippe Callot

    (ESCEM, School of Business and Management)

Abstract

“Small is beautiful!” so said the leading economist Schumacher (Small is beautiful: une société à la mesure de l’homme, 1979) and we are tempted to use his slogan to announce what we believe to be good news, namely that awareness of environmental responsibility in the small business sector seems to be alive and well. When the hotel “Les Orangeries” (hotel-lesorangeries.com), in the region of Vienne, became the first hotel in the whole of France to go green and get its Ecolabel, we realised that the whole concept of Eco-labeling in tourism was actually beginning to take off, and since then an increasing number of projects and strategies has got underway. This paper intends, on the one hand, to discuss the main elements and milestones of an industry finally taking responsibility for itself; and on the other, to describe and follow the steps taken by a small provincial hotel business to gain Ecolabel status.

Suggested Citation

  • Philippe Callot, 2011. "The Ecolabel Virtues in Tourism: The Case of Hotel Trade," Springer Books, in: Samuel O. Idowu & Celine Louche (ed.), Theory and Practice of Corporate Social Responsibility, chapter 0, pages 179-189, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-16461-3_11
    DOI: 10.1007/978-3-642-16461-3_11
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