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Japan’s growing silver market – An attractive business opportunity for foreign companies?

In: From Grey to Silver

Author

Listed:
  • Florian Kohlbacher

    (German Institute for Japanese Studies (DIJ) Tokyo)

  • Pascal Gudorf

    (German Chamber of Commerce and Industry in Japan in Tokyo)

  • Cornelius Herstatt

    (Institute for Technology and Innovation Management at Hamburg University of Technology (TUHH))

Abstract

Japan is often considered a lead market for silver products as it is the country that has experienced the most dramatic demographic change. It has been labelled the most advanced in terms of product development and innovation, with – at least according to the stereotypical view – very affluent, free-spending, and demanding customers. The deeply rooted changes in the structure of Japan’s population raise a number of critical questions that companies need to address. The impact of demographic change on human resource management, marketing management, sales, and other business functions is tremendous.

Suggested Citation

  • Florian Kohlbacher & Pascal Gudorf & Cornelius Herstatt, 2011. "Japan’s growing silver market – An attractive business opportunity for foreign companies?," Springer Books, in: Michael Boppel & Stephan Boehm & Sven Kunisch (ed.), From Grey to Silver, pages 189-205, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-15594-9_17
    DOI: 10.1007/978-3-642-15594-9_17
    as

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