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How Swisscom copes with the challenges of demographic change

In: From Grey to Silver

Author

Listed:
  • Guenter Pfeiffer

Abstract

An ageing society simply results in an ageing customer base. Swisscom is the leading provider of telecommunications services in Switzerland, covering all market segments and age groups. Therefore, our approach to age management is primarily a market-driven and human-centric one.

Suggested Citation

  • Guenter Pfeiffer, 2011. "How Swisscom copes with the challenges of demographic change," Springer Books, in: Michael Boppel & Stephan Boehm & Sven Kunisch (ed.), From Grey to Silver, pages 185-187, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-15594-9_16
    DOI: 10.1007/978-3-642-15594-9_16
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