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Using innovation contests to master challenges of demographic change – Insights from research and practice

In: From Grey to Silver

Author

Listed:
  • Angelika C. Bullinger

    (University of Erlangen-Nuremberg)

  • Matthias Rass

    (University of Erlangen-Nuremberg)

  • Sabrina Adamczyk

    (University of Erlangen-Nuremberg)

Abstract

Demographic change poses new challenges to both companies and society as a whole. On the one hand, an ageing population increasingly demands products and services that meet the specific needs of elderly consumers. On the other hand, the workforce necessary to devise and manufacture these products and services has to be recruited from a shrinking basis. At the same time, important knowledge and experience are often lost with senior experts’ retirement. Nevertheless, this development also generates opportunities to meet these challenges. Innovation contests seem to be a very suitable method for finding solutions to these challenges – by integrating those affected by demographic change into the development of innovative products and services.

Suggested Citation

  • Angelika C. Bullinger & Matthias Rass & Sabrina Adamczyk, 2011. "Using innovation contests to master challenges of demographic change – Insights from research and practice," Springer Books, in: Michael Boppel & Stephan Boehm & Sven Kunisch (ed.), From Grey to Silver, pages 163-174, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-15594-9_14
    DOI: 10.1007/978-3-642-15594-9_14
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