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Presentation of Qualitative Data

In: Excel Data Analysis

Author

Listed:
  • Hector Guerrero

    (College of William & Mary)

Abstract

In Chaps. 2 and 3 we concentrated on approaches for collecting, presenting, and analyzing quantitative data. Here, and in Chap. 5 , we turn our attention to qualitative data. Quantitative data is simple to identify; for example, sales revenue in dollars, number of new customers purchasing a product, and units of a SKU (Stock Keeping Unit) sold in a quarter. Similarly, qualitative data is easily identifiable. It can be in the form of such variables as date of birth, country of origin, and revenue status among a sales force (1st, 2nd, etc.).

Suggested Citation

  • Hector Guerrero, 2010. "Presentation of Qualitative Data," Springer Books, in: Excel Data Analysis, chapter 0, pages 99-139, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-10835-8_4
    DOI: 10.1007/978-3-642-10835-8_4
    as

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