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Modern Valuation Approaches for Corporate Innovation Activities

In: Innovation and International Corporate Growth

Author

Listed:
  • Andreas Krostewitz

    (PricewaterhouseCoopers AG)

  • Martin Scholich

    (PricewaterhouseCoopers AG)

Abstract

Due to shortened technology and product life cycles, companies need to introduce new products and services in shorter periods. Companies that best meet changing demands or take markets in new directions are more likely to have long-term success. Furthermore, companies need to attract external capital to finance operations and projects. More and more, external financiers assess companies on their innovativeness due to the fact that these companies promise the highest return on their investments in the long run.

Suggested Citation

  • Andreas Krostewitz & Martin Scholich, 2010. "Modern Valuation Approaches for Corporate Innovation Activities," Springer Books, in: Alexander Gerybadze & Ulrich Hommel & Hans W. Reiners & Dieter Thomaschewski (ed.), Innovation and International Corporate Growth, pages 263-280, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-10823-5_16
    DOI: 10.1007/978-3-642-10823-5_16
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    Cited by:

    1. Tomasz Kijek, 2012. "Innovation Capital and its Measurement," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 8(4), pages 52-68.

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