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An Analysis of Corporate Social Responsibility, Trust and Reputation in the Banking Profession

In: Professionals' Perspectives of Corporate Social Responsibility

Author

Listed:
  • Sallyanne Decker

    (London Metropolitan University Business School)

  • Christopher Sale

    (London Metropolitan University Business School)

Abstract

Bankers and other financial services professionals play a fundamental role in determining the economic fortunes, stability and sustainability of modern economies. Using Carroll’s (1991) four part model of CSR and evidence from a small interview survey and desk study of documented interviews, CSR reports and other representations from bankers, the chapter explores bankers’ understanding of and approach to CSR in a global environment and in a variety of contexts. Secondly, bankers’ involvement in CSR is analysed from a variety of sociological perspectives. We suggest that trust, reputational and regulatory risks are of particular concerns in bankers’ efforts to engage with CSR. While bankers may have made some advancement in embedding CSR through reporting initiatives and at a firm and strategic level, such an approach has shortcomings when the role and place of the banking profession is considered from a wider sociological perspective. For bankers to engage meaningfully with and embed CSR, they must look beyond their functional role in society.

Suggested Citation

  • Sallyanne Decker & Christopher Sale, 2009. "An Analysis of Corporate Social Responsibility, Trust and Reputation in the Banking Profession," Springer Books, in: Samuel O. Idowu & Walter Leal Filho (ed.), Professionals' Perspectives of Corporate Social Responsibility, chapter 0, pages 135-156, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-02630-0_8
    DOI: 10.1007/978-3-642-02630-0_8
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    Citations

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    Cited by:

    1. Mariann Veresné Somosi & Krisztina Varga & György Kocziszky, 2019. "Step by Step for Social Innovation with Neuro-Fuzzy Modelling," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 5, ejes_v5_i.
    2. Bo-Chiuan Su & Li-Wei Wu & Ying-Chi Yen, 2021. "Antecedents and Consequences of Trust and Loyalty in Physical Banks Affecting Mobile Payments," Sustainability, MDPI, vol. 13(22), pages 1-27, November.
    3. Renata Karkowska, 2016. "Does the Control of the Board of the Bank Encourage Its Stability? The Survey of Corporate Governance Practices in Europe in the Years 2003–2014 (Czy kontrola zarzadu banku sprzyja jego stabilnosci? B," Research Reports, University of Warsaw, Faculty of Management, vol. 2(22), pages 78-89.
    4. Dóra Diána Horváth, 2015. "Corporate Social Responsibility In The Financial Sector," Enterprise Theory and Practice Doctoral School (ETPDS) Working Papers 11, Faculty of Economics, University of Miskolc.
    5. Ana Belen Tulcanaza-Prieto & HoKyun Shin & Younghwan Lee & Chang Won Lee, 2020. "Relationship among CSR Initiatives and Financial and Non-Financial Corporate Performance in the Ecuadorian Banking Environment," Sustainability, MDPI, vol. 12(4), pages 1-16, February.
    6. SangRyeong Lee & Jin-Woo Park & Sukhoon Chung, 2022. "The Effects of Corporate Social Responsibility on Corporate Reputation: The Case of Incheon International Airport," Sustainability, MDPI, vol. 14(17), pages 1-19, September.
    7. Michał Jurek, 2014. "The genesis and evolution of CSR self-regulation with special refer-ence to the case of financial institutions," Working papers wpaper70, Financialisation, Economy, Society & Sustainable Development (FESSUD) Project.

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