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The CSR myth: true beauty comes from within

In: Reputation Capital

Author

Listed:
  • Matthias Vonwil

    (GfK)

  • Robert Wreschniok

    (Pleon)

Abstract

The rapid spiralling of the property and financial crisis in the USA into an international economic crisis has been mirrored by an equally rapid increase in talk of a global crisis of confidence that is throwing into doubt trust in the entire economic system, companies and many of their managers (Schranz 2008). But which mechanisms are responsible for this growing loss of faith? This article argues that the reputation of persons, companies or even institutions is always part of a network of tensions between functional, social and expressive reputation. The authors examine the measures with which the economy attempts to regain lost confidence.

Suggested Citation

  • Matthias Vonwil & Robert Wreschniok, 2009. "The CSR myth: true beauty comes from within," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 83-99, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_7
    DOI: 10.1007/978-3-642-01630-1_7
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    Cited by:

    1. M.A. Gulzar & Jacob Cherian & Muhammad Safdar Sial & Alina Badulescu & Phung Anh Thu & Daniel Badulescu & Nguyen Vinh Khuong, 2018. "Does Corporate Social Responsibility Influence Corporate Tax Avoidance of Chinese Listed Companies?," Sustainability, MDPI, vol. 10(12), pages 1-12, December.

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