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What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management

In: Reputation Capital

Author

Listed:
  • Reimer Stobbe

    (International Controller Association)

Abstract

Communication controlling represents a holistic view of communication management for companies, and for controlling corporate communication. Adopting managerial methods from controlling, a model for modern communication controlling is defined that is intended as a standard and a benchmark in both areas: controlling and communication. Reputation also plays a role in this holistic model of communication management. Methods for managing reputation often use a different language and different images, but are compatible with the management model of communication controlling in terms of the questions they address and their approach.

Suggested Citation

  • Reimer Stobbe, 2009. "What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 57-71, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_5
    DOI: 10.1007/978-3-642-01630-1_5
    as

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