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Recognition or rejection – How a company’s reputation influences stakeholder behaviour

In: Reputation Capital

Author

Listed:
  • Manfred Schwaiger

    (Ludwig-Maximilians-University of Munich (LMU))

  • Sascha Raithel

    (Ludwig-Maximilians-University of Munich (LMU))

  • Matthias Schloderer

    (Ludwig-Maximilians-University of Munich (LMU))

Abstract

Even in times of financial crisis a large percentage of a company’s market value is determined by intangible assets, among which corporate reputation is frequently quoted as the most important one. While some research has been done lately on the correlation between reputation and customer behaviour, we focus on the effects of a good reputation on financial performance and on the willingness to apply it surveyed in the recruiting market. The main findings cover the facts that reputation leaders substantially outperform the corresponding stock market index at lower risk and that there is a high correlation between reputation and willingness to apply as well as salary demand.

Suggested Citation

  • Manfred Schwaiger & Sascha Raithel & Matthias Schloderer, 2009. "Recognition or rejection – How a company’s reputation influences stakeholder behaviour," Springer Books, in: Joachim Klewes & Robert Wreschniok (ed.), Reputation Capital, pages 39-55, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-01630-1_4
    DOI: 10.1007/978-3-642-01630-1_4
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    Cited by:

    1. José Luis Galdón Salvador & Gabriel Marín Díaz, 2024. "Enhancing Business Decision Making through a New Corporate Reputation Measurement Model: Practical Application in a Supplier Selection Process," Sustainability, MDPI, vol. 16(2), pages 1-28, January.

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